tim cook

Fifteen years ago, the only place in the national press you were likely to read about Apple was in the business pages of the broadsheets, and it wasn’t pretty reading. In 1995, the company was struggling, really struggling. Its market share was sliding faster than a skeleton bobsleigh and, more importantly, it was making heavy losses. Its plans for the future were, at best, sketchy and it didn’t seem to know how to capitalise on the then-emerging World Wide Web.