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The Playbook: fact or fiction?

by Kenny Hemphill on 26 October 2010 in Last Word
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Cast your mind back a few months to the start of the year, when Apple boss Steve Jobs unveiled the iPad. We’re in a large auditorium in San Francisco, crammed with developers, journalists and Apple fanatics. The mercurial CEO sets the scene by highlighting what Apple believes is a gap in the market between the [...]

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