Kenny Hemphill

Break the bad attitude

by Kenny Hemphill on 18 May 2010 in Last Word

iAds will make yet more profit for Apple, but the company must change its attitude to developers to ensure that its renaissance continues. As I write this, Apple is on the verge of passing Microsoft to become the second biggest company in the US, behind Exxon Mobil. It’s just been placed third in Brandz’s annual [...]

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Are the Air’s days numbered?

by Kenny Hemphill on 18 May 2010 in Last Word

The launch of the iPad is certainly something to get excited about. Let’s just hope it doesn’t consign the MacBook Air to the history books. The iPad may have been delayed on these shores due to unexpectedly high demand across the water, and possibly even, by the time you read this, by that cloud of [...]

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Keep yourself covered

by Kenny Hemphill on 18 May 2010 in Last Word

The advent of online storage services means there’s no longer any excuse not to keep a backup of important data off-site. And it won’t cost the earth. Have you heard the one about the guy who thought his data was safe because he used Time Machine to run an incremental backup schedule, only to realise [...]

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Playing the waiting game

by Kenny Hemphill on 18 May 2010 in Last Word

We can no longer judge when Apple will update its Macs, so is it really wise to put off a purchase until Apple unveils its next-generation machines? It’s been six months since Apple last launched a new Mac and you can see evidence of withdrawal symptoms all around the MacUser office. The art department has [...]

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Apple’s unstoppable march

by Kenny Hemphill on 13 May 2010 in Analysis

Microsoft may have announced a massive investment programme, but it seems there’s little it can do to stop Apple from becoming even bigger. Apple recently achieved a landmark, which, while barely noticed by most of its customers, may turn out to be extremely significant. On 9 March, its market capitalisation passed the $200 billion (about [...]

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Simplicity is ultimate sophistication

by Kenny Hemphill on 13 May 2010 in Analysis

Most people don’t care about technical intricacies – they just want their kit to work with the minimum of fuss, and that’s where Apple is hitting the mark. Search Google for the term ‘Facebook login’ and unless it has had a dramatic re-shuffle in the days between my writing this and you reading it, among [...]

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