In the street markets of Turkey, traders of carpets and jewellery, among many other wares, will go to almost any lengths to get your attention. They’re not exactly places for the faint-hearted, but if you’re happy to take refuge from the blazing heat and sample the shop owner’s apple tea, it’s a very enlightening experience.
Those markets have changed little in a couple of thousand years, but in the ultra-modern digital world, the clamour for your attention is even greater. Whether it’s to show you adverts, persuade you to sign up to an email list or sell you something directly, it seems everybody online wants your eyeballs.







