iMac

iMac shortage; Covent Garden Apple; Bumper app

by Simon Aughton on 26 July 2010 in News
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iMac and Mac Pro in short supply; Apple Store Covent Garden; Bumper case app

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Music-making on the Mac is perfectly Logical

by Hollin Jones on 18 May 2010 in Audio

Apple’s clever decision to tie Logic into the Mac means many music producers favour its products over unwieldy PC alternatives. Like any creative industry, the pro audio world has a trade show every year at which new products are unveiled and the public gets to see what developers have been up to. In fact, there [...]

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Getting to the core of the problem

by Alex Watson on 18 May 2010 in Mac to the future

Apple’s array of MacBooks and desktop Macs is starting to look a little dated on the inside, so it’s high time the company upgraded its range. In a recent call with investors, Apple COO Tim Cook observed that you could arrange all the company’s products on one table, and yet its revenue in 2009 was [...]

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Online delivery

by Kenny Hemphill on 13 May 2010 in Analysis

Forget the much-hyped and as-yet-unconfirmed tablet. The big news is the unprecedented growth in Mac sales at a time of economic hardship. Given the sheer volume of speculation surrounding the as-yet-unannounced Apple tablet, and the acres of space on the Internet devoted to the iPhone and its apps, you’d be forgiven for thinking that these [...]

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All the tricks of the retail trade

by Kenny Hemphill on 13 May 2010 in Analysis

By carefully pricing its product range, Apple has pulled off the trick of getting consumers to part with more money than they had planned. Much has been made in recent weeks of Apple’s stellar set of financial results for the three months ending on 30 September. And rightly so. Any company that continues to not [...]

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