final cut pro x

New Mac Pros next week would be a welcome signal to professional users

by Kenny Hemphill on 12 July 2011 in Comment

While the leaking of part numbers for new MacBook Airs may not have told us anything we didn’t already strongly suspect. The fact that they were accompanied by part codes for what looks like a new Mac Pro series was something of a surprise

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Adobe rubs salt into Apple’s Final Cut Pro X wounds

by Kenny Hemphill on 1 July 2011 in News
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Adobe has announced that it will give a 50% discount on either Creative Suite 5.5 Production Premium or Premiere Pro CS 5.5 to users of Apple’s Final Cut Pro. It made the same offer to Avid Media Composer users.

‘We’re hearing from video professionals that they want pro level tools that address cutting edge work but also allow them to use legacy footage and workflows,’ said Jim Guerard, Adobe’s general manager and vice president of professional video and audio.

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Apple launches £180 Final Cut Pro X

by Kenny Hemphill on 21 June 2011 in Analysis
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Apple has announced the immediate availability of Final Cut Pro X. Among the new features are; Magnetic Timeline, which allows you to edit footage on a trackless canvas; Content Auto-Analysis, which categorises imported content by shot type, media, and people; and background rendering.

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Apple to launch new Final Cut Pro at NAB conference tomorrow

by Kenny Hemphill on 11 April 2011 in News

Apple will launch Final Cut Pro X at the National Associations of Broadcasters conference on Tuesday, according to reports. The launch will take place at the annual SuperMeet of the Final Cut Pro User Group Network in Las Vegas, where the new version is likely to be previewed to attendees.

The launch came to light after several companies, including Canon and Avid, who had been invited to speak at the e

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