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Death knell for the Wintel PC

by Kenny Hemphill on 10 February 2011 in Last Word
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The breathlessly exciting, seemingly endless stream of announcements from the Consumer Electronics Show in January, detailing the latest in 3D TVs, me-too tablets and televisions that will run apps, may have caused you to miss the most significant development of all: the death of the Wintel PC.

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Know your audience: the secrets of great cover designs

by Keith Martin on 8 February 2011 in Design for Print
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A book cover has a specific set of tasks to achieve: it has to provide some kind of recognisable identity; it has to grab someone’s attention (appeal to the right audience); and it must, in some way, tell or at least allude to what’s inside (to sell the contents). Get this right and you have an effective cover – simple, right?

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Jumping chip: would a switch to AMD really benefit Apple?

by Alex Watson on 7 February 2011 in Mac to the future
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When people try to explain CPU speed, they often make a comparison to cars. As far as I can tell, there are two reasons for this. The first makes some kind of sense: it’s because the central processing unit ‘powers’ a computer – not in the sense of providing energy, but of determining how fast it can go – and is available running at a range of speeds, just as cars are powered by engines available in a variety of sizes. The second reason is that most technology writers are male and like cars. There are some who don’t like cars, but even they see them as the kind of thing the mythical everyman likes and thus are suitable to be deployed in explanatory metaphors.

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Pages’ text formatting power is all a matter of style

by Tom Gorham on 17 January 2011 in iWork
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I know I should have far more important things to contemplate in idle moments, but yesterday afternoon, as I waded through a pile of Word documents that featured an anarchic combination of headings, and typefaces with an unhealthy disdain for consistency, I found myself pondering once again how many people actually bother to use styles in word processing documents.

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Getting animated about the power of key frames

by Will Head on 14 January 2011 in Video
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At its most basic, video editing is simply cutting up clips and moving them around, but no matter how simple the project, these skills will only take you so far. That’s not to say you can’t create a final movie with nothing more than simple edits, but there are other skills available to video makers that can help enhance your productions, especially if the footage you are using isn’t the most engaging.

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Is Photoshopping really tantamount to cheating?

by Dave Stevenson on 13 January 2011 in Photography
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I was asked an interesting question the other week. This happens to me sporadically in my professional life, among the slightly duller requests for tips on which camera to buy or which printer to use. I was sitting in front of a selection of my work, mounted and framed in the hope that someone might see it and decide to fill a space on their wall with it in return for a small handful of money.

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