First for mac news, reviews and know-how
  
Welcome Guest  Register Log in
  Advanced 

News 

[PSUs]
Tuesday 10th December 2002
Apple could sell OS X as alternative to Windows 1:21PM, Tuesday 10th December 2002
Marklar, Apple's project to build a version of Mac OS X for Intel processors, may be of more strategic importance to the company than had previously been thought. Far from being a backup project in case the PowerPC chip falls far behind Intel, it may actually be a product that Apple will ship to current Windows users.

US sources close to the project indicated that the company was actively considering selling Marklar as a retail product, effectively allowing users to replace Windows with OS X. Apple is contemplating the move because it sees an opportunity to win market share from Windows when Microsoft introduces Palladium, a version of its operating system that implements digital rights management. Palladium could prevent users from copying any copyright material, such as music or video, without the explicit permission of the rights owner.

Marklar would have no such limitations built in, allowing Apple to appeal to Windows users frustrated by the restrictions on how they use their computers. Apple has taken the
 
 
ADVERTISEMENT
stance that users should be free to use their computers how they wish, and that it is up to copyright holders to encourage people to use them responsibly.

A second scenario in which Apple would release Marklar concerns its relationship with Microsoft. Although relations between the two companies are good, it is understood that if it worsens significantly, Marklar would be released in an effort to hit Microsoft's core operating system business. One source suggested that Marklar's release could be triggered by Microsoft cancelling the Mac version of Office.

However, launching Marklar would present some significant dangers to Apple's business. Users would be free to buy generic PC hardware instead of Macs, potentially hitting Apple's highly profitable hardware business. The company would be taking a gamble on many users continuing to prefer its stylish hardware over that of PCs.

Marklar itself is understood to be at an advanced stage of development, with builds matching those of the PowerPC OS X. Apple's bundled applications, including iTunes and iChat, have versions that run on the product.

However, Marklar requires that OS X-native Carbon and Cocoa applications are recompiled to work on Intel processors, and there is no support for pre-OS X Classic applications.

Submit to: Digg  |  Slashdot  |  Del.icio.us  |  Technorati

Related News




Columns

Editorial: Apple cordially invites you to...

The invitations are out, but could Apple be sending coded messages? › See full Opinion

MAC GUIDE

The Independent Guide to the Mac 2

Featuring all the essential tips, crafty techniques and information you need, this fully updated publication is the definitive guide to the Apple range and a must have for any switched on individual.
If you would prefer a digital version for only £5,  click here

IPOD GUIDE

The Ultimate iPod Guide

Hundreds of tips to make the most of your iPod - covering every iPod, old and new.

IPHONE GUIDE

The Independent Guide to the iPhone

Master the iPhone, tool by tool. Everything you need to know about the most remarkable portable gadget.

GRAPHIC GUIDE

The Ultimate Guide To Graphic

Covering Photoshop, InDesign, QuarkXPress and more, this comprehensive guide compiled by experts across the field of computing, presents the reader with the vital knowledge of how to harness the power of their computer and use this to create professional, appealing and engaging projects.