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[PSUs]
Tuesday 6th March 2007
Editor digs into Apple's secretive ways of working 9:42AM, Tuesday 6th March 2007
Even Steve Jobs is subject to extraordinary measures designed to maintain Apple's legendary air of mystique, says Wired's Leander Kahney. 'He took an iPod hi-fi boombox home for testing, but kept it covered with a black cloth. And he listened to it only when no one else was around,' says the writer.

Outlining the lengths Apple will go to to protect its secrets and discover leaks, Kahney chronicled developments in the infamous Asteroid case, in which Apple tried to sue two web sites to discover the source of leaked secrets about a forthcoming hardware product. That product has yet to be delivered which, a nameless Apple programmer claims, proves that it never existed in the first place - it was simply a trap used to trace back the source of the leak.

No-one, it would appear, gets a free pass where these measures are concerned. The iPod's original developers had no idea what it would be called when it shipped, and even Phil Schiller, Apple's marketing chief, can't tell his family what he's working on, for fear of the sack.

The full story can be found here.

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