Mac to the future

Jumping chip: would a switch to AMD really benefit Apple?

by Alex Watson on 7 February 2011 in Mac to the future
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When people try to explain CPU speed, they often make a comparison to cars. As far as I can tell, there are two reasons for this. The first makes some kind of sense: it’s because the central processing unit ‘powers’ a computer – not in the sense of providing energy, but of determining how fast it can go – and is available running at a range of speeds, just as cars are powered by engines available in a variety of sizes. The second reason is that most technology writers are male and like cars. There are some who don’t like cars, but even they see them as the kind of thing the mythical everyman likes and thus are suitable to be deployed in explanatory metaphors.

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When money talks: turning phones into virtual wallets

by Alex Watson on 10 January 2011 in Mac to the future
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In the three years since I’ve had my iPhone, I’ve left home without it only once. During that period, I’ve even taken a sabbatical from work and trekked around South-West China, and it only left my side on one day. It’s as important to have with me as my house keys and wallet – simply too useful to do without.

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Redefining the concept of the computer as we know it

by Alex Watson on 17 December 2010 in Mac to the future
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On a recent visit north to see my family, I showed the iPad to my two goddaughters, aged four and seven. We looked at photos, found their house and school on Google Maps Streetview and played some games. At the end, Holly, the older of the two, asked: ‘Is this a computer?’

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Your flexible friend: will bendy screens be the next big thing?

by Alex Watson on 29 November 2010 in Mac to the future
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When the iPhone first appeared, it looked unlike any other mobile phone. Three years later, most high-end phones look like the iPhone, glossy black slates completely dominated by their display

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Will developers get what they want with the iPad 2?

by Alex Watson on 17 November 2010 in Mac to the future
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Right now, you’d probably get great odds on the next iPhone having quite a different design to the iPhone 4, especially when it comes to the antennae. The outlook for the iPad 2 is a lot less certain. The only thing we can be sure of – or reasonably sure of, given watching Apple is, [...]

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Apple and the networks: an open and shut case

by Alex Watson on 28 October 2010 in Mac to the future
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It’s quite common for these columns to end up being about Google and Apple – no surprise, there, as they’re the two richest, most important and successful tech companies in the world. More often than not, they’re also two organisations that are diametrically opposed in terms of approach and philosophy, and, of course, they do [...]

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