Last Word

The name of the game

by Kenny Hemphill on 20 July 2010 in Last Word
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Apple’s decision to rename its iPhone operating system was one of the few surprises to emerge from WWDC last month. That Apple should feel that, with the launch of the iPad, the name ‘iPhone OS’ is no longer appropriate is entirely understandable. Less so that it should choose a name that rolls off the tongue as inelegantly as ‘iOS’.

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The Reality Distortion Field is back

by Kenny Hemphill on 29 June 2010 in Last Word

Steve Jobs returned to form at his WWDC keynote, with his Reality Distortion Field at full strength again for the launch of the iPhone 4. Steve Jobs’ WWDC keynote speech last month was notable not just for the announcement of the iPhone 4, exciting though that was. And, although some of the stats he reeled [...]

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Apple’s TV times

by Kenny Hemphill on 18 June 2010 in Last Word

With the iPad’s launch out of the way and Google announcing Google TV, now is the perfect time for Apple to concentrate on its favourite ‘hobby’. It’s official: the iPad is every bit as successful as even the most bullish commentators had predicted. Two million sales in just 60 days for a device that’s not [...]

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Magbooks

by Kenny Hemphill on 6 June 2010 in Last Word

The Independent  Guide Mac Cool, stylish and iconic, Apple is universally recognised as one of the world’s most exciting and desirable technology brands. The iPod, iPhone and Mac stand as the public and critics favourites, with their innovative design and features placing them at the helm of technological advancement. Featuring all the essential tips, crafty [...]

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Keeping an open mind

by Kenny Hemphill on 28 May 2010 in Apple software

Flash, as Steve Jobs is eager to remind us, is clearly not an open standard, despite Adobe’s very public claims to the contrary… The relationship between Apple and Adobe is cooling faster than a mid-May evening in the Cairngorms. And it seems neither party is in the mood to warm things up. Just in case [...]

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Break the bad attitude

by Kenny Hemphill on 18 May 2010 in Last Word

iAds will make yet more profit for Apple, but the company must change its attitude to developers to ensure that its renaissance continues. As I write this, Apple is on the verge of passing Microsoft to become the second biggest company in the US, behind Exxon Mobil. It’s just been placed third in Brandz’s annual [...]

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