by Kenny Hemphill
on 17 August 2010
in Last Word
In a recent online poll on The Guardian website, 83% of respondents said they would rather read a printed book than an electronic one. Given that the poll was only conducted on the site’s Comment is Free section and heavily promoted through its Technology front page, it’s fair to say that most of the respondents [...]
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by Kenny Hemphill
on 3 August 2010
in Last Word
In the street markets of Turkey, traders of carpets and jewellery, among many other wares, will go to almost any lengths to get your attention. They’re not exactly places for the faint-hearted, but if you’re happy to take refuge from the blazing heat and sample the shop owner’s apple tea, it’s a very enlightening experience.
Those markets have changed little in a couple of thousand years, but in the ultra-modern digital world, the clamour for your attention is even greater. Whether it’s to show you adverts, persuade you to sign up to an email list or sell you something directly, it seems everybody online wants your eyeballs.
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