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If Tim Cook is the new Steve Jobs, who is the new Tim Cook?

by Kenny Hemphill on 26 August 2011 in Comment
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Tim Cook, as has been well documented, has some pretty big shoes to fill as CEO of Apple. But one of his first tasks may be to fill the role he has vacated. His successor will have almost as much to live up to in that role as Cook has in his new job.

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Microsoft: PC middle-aged and about to take up snowboarding

by Kenny Hemphill on 22 August 2011 in Comment

If you think that rapidly falling sales of personal computers, and the decision of the biggest PC manufacturer to get out of the market are evidence of the ‘Post-PC’ era that Steve Jobs first talked about last year, you’d be wrong. So says Microsoft corporate communications chief, Frank X Shaw.

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New Mac Pros next week would be a welcome signal to professional users

by Kenny Hemphill on 12 July 2011 in Comment

While the leaking of part numbers for new MacBook Airs may not have told us anything we didn’t already strongly suspect. The fact that they were accompanied by part codes for what looks like a new Mac Pro series was something of a surprise

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Why the MacBook Air must wait for Lion to be unleashed

by Kenny Hemphill on 17 June 2011 in Comment
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The imminent launch of an upgraded MacBook Air, complete with Sandy Bridge chipset and Thunderbolt connector, is about is about as open as secrets get where Apple is concerned. It’s one of those rumours where all the pieces fit so tightly together that you can be fairly confident that the new machines are only a few hours Apple Store downtime away from release.

It seems, though, that we may have to wait just a little longer. AppleInsider reports that Apple will wait until Lion ships before releasing the new Air. That makes perfect sense to me. There’s no way that Apple would release a new machine with a new version of the OS before the OS was available to buy on its own. It just doesn’t work like that. And it would be stupid to launch with Snow Leopard.

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Apple demotes Mac to ‘just a device’ as Mac OS X becomes OS X

by Kenny Hemphill on 7 June 2011 in Comment

Apple confirmed yesterday what many of us have suspected for several years: that the Mac is no longer its focus.

In a throwaway remark that was almost lost among the endless demonstrations of Lion and iOS 5 features, Steve Jobs proclaimed: ‘We’re going to demote the PC and the Mac to just be a device.’ And, to underline that, in red, with several asterisks either side, Mac OS X became just OS X. It’s the first time since System 7 in the mid-nineties that the word ‘Mac’ hasn’t featured in the name of the operating system. And though it was a move made quietly, without any announcement, it’s a signifi

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Apple prepares for iCloud launch

by Kenny Hemphill on 6 June 2011 in Comment

As Steve Jobs puts the final touches to his keynote speech, details, or at least rumoured details of Apple’s new iCloud service have begun to emerge.

As has been widely expected, central to iCloud will be an iTunes streaming service. Apple developer and pundit, John Gruber told readers of his Daring Fireball blog that they should think of iCloud as ‘the new iTunes.’

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