Audio

Apple needs to get hip to bring the kids on board

by Hollin Jones on 29 June 2010 in Audio
Hollin Jones

Macs are perfect for making music and even affordable ones have plenty of grunt, but is Apple missing a trick in the entry-level music market? When Apple began the transition to Intel processors, it became clear that the old Mac/PC divide was, from a technical point of view at least, going to get an awful [...]

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Has digitising music actually devalued it?

by Hollin Jones on 18 June 2010 in Audio

Apple’s digital music ventures have had their upsides, but there have also been a few downsides for musicians. I’ve ruminated on Apple’s domination of the pro audio world before, and that’s something I don’t see changing any time soon. As I’ve also observed before now, Apple has found huge success in broadening its customer base [...]

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Why the iPad isn’t a great music production device… yet

by Hollin Jones on 28 May 2010 in Audio

Apple’s new baby has a lot of potential, but for some musicians,  is hamstrung by lack of hardware input, at least for now. Apparently, Apple has released something called the iPad, not that I’d heard about it. Okay that’s not entirely true, we’ve all been saturated with news, reviews and opinions about it for weeks [...]

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Mac OS X is a great performance artist

by Hollin Jones on 18 May 2010 in Audio

Macs have proven to be so reliable when used as part of a live music show that it’s always a surprise to see a band or sound engineer using a PC. I remember the first time I realised just how far ahead of Microsoft Apple was in the music and multimedia game. A few years [...]

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Music-making on the Mac is perfectly Logical

by Hollin Jones on 18 May 2010 in Audio

Apple’s clever decision to tie Logic into the Mac means many music producers favour its products over unwieldy PC alternatives. Like any creative industry, the pro audio world has a trade show every year at which new products are unveiled and the public gets to see what developers have been up to. In fact, there [...]

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MacBook steps up to the plate and saves the day

by Hollin Jones on 18 May 2010 in Audio

A recent Mac meltdown could have spelt disaster, but as Hollin Jones discovered, Apple’s MacBooks have a lot going for them. It says something about the extent to which technology has taken over the pro audio world that the failure of a computer can bring your world to a screeching halt. After intimating that I [...]

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