Apple CEO Tom Cook has published an open letter on the company’s website, outlining its philosophy on the privacy of its customers and the steps it takes to protect it.

While most of the letter is straightforward in its explanation of what Apple does and doesn’t do, one paragraph implicitly criticises companies such as Google who provide free online services where, in Cook’s words, ‘you’re not the customer. You’re the product.’

‘Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t “monetize” the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you,’ wrote Cook.

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