Apple announced today that it sold more iPhones in the April-June quarter than it has ever done during the equivalent three-month period.
Sales of the iPhone rose from 26 million in Q3 2012 to 31.2 million this year, beating analysts’ forecasts by five million units. The average selling price of the iPhone, however, fell to its lowest level in five years.
Overall, Apple generated $35.3 billion in revenue, a very slight increase on last year, and marginally ahead of expectations. Net profit fell from $8.8 billion to $6.9 billion, or $7.47 per share but that was still ahead of most predictions.
iPad sales fell from 17 million units to 14.6 million, although last year’s quarter included the, then new, iPad 3, while the iPad 4 and mini in this year’s figures were six months’ old at the beginning of the quarter.
‘We are especially proud of our record June quarter iPhone sales of over 31 million and the strong growth in revenue from iTunes, Software and Services,’ said Tim Cook, Apple’s CEO. ‘We are really excited about the upcoming releases of iOS 7 and OS X Mavericks, and we are laser-focused and working hard on some amazing new products that we will introduce in the fall and across 2014.’
