Apple may not be in Barcelona for Mobile World Congress, but that doesn’t mean it’s not the talk of the city. As the maker of the world’s best-selling smartphone, that is to be expected, of course.
Among those talking about Apple in Barcelona was France Telecom-Orange CEO, Stephane Richard. According to All Things Digital, Richard told reporters over dinner that ‘Apple has [become] more flexible, paying more attention to everyone else, probably a little less arrogant than they used to be.’ When asked about how Apple under Tim Cook differs from Apple under Steve Jobs, Richard responded ‘I think they are probably a little more under pressure, and it is quite nice.’
During the dinner Richard also bemoaned the over-regulation (in his view) of the telecoms market and contrasted the wireless carrier market where there over 100 companies in Europe, with the handset market where Apple and Samsung dominate.
Richard also had much to say on the battle for platform supremacy, according to All Things Digital:
As for the ecosystem battle, Richard said that Windows Phone has a “very difficult” road to truly compete with iOS and Android. Richard said devices running the Microsoft-developed operating system are neither better designed nor cheaper, nor do they offer a better application experience than iOS or Android. Put simply, Windows Phone is good but lacks a “wow” factor, Richard said.