Apple’s share of the PC market, including tablets, was 20% last quarter, according to figures from Canalsys, reported by AppleInsider. The research firm said Apple shipped 23m iPads and 4 tablets during the period.
The iPad alone accounted for one sixth of the entire PC market, while the iPad mini took more than half of Apple’s total iPad sales.
‘Apple timed the launch of the iPad mini well,’ said Canalys Research Analyst Pin-Chen Tang. ‘Its success proves there is a clear demand for pads with smaller screens at a more affordable price. Without the launch, Apple would surely have lost more ground to its competitors.’
Despite the success of the mini, the iPad’s share of the rapidly-growing tablet market fell to below 50% for the first time. Samsung, which sold 7.6m tablets, was next but could come under increasing pressure from Google and Amazon, which don’t rely on hardware sales to make money.
‘The sub-$200 price bands now feature products from established players that do not rely on low-quality components,’ said Research Analyst Tom Evans. ‘Those who control ecosystems, such as Amazon and Google, can obtain revenue from content sales, but pure hardware OEMs must accept decreasing margins or exit.’