Apple has announced that downloads from the iTunes Store have passed the 25 billion mark. The 25 billionth download was Monkey Drums (Goksel Vancin Remix) by Chase Buch. It was downloaded by Phillip Lüpke from Germany, to whom Apple awarded a €10,000 iTunes Gift Card.
‘We are grateful to our users whose passion for music over the past 10 years has made iTunes the number one music retailer in the world,’ said Eddy Cue, Apple’s senior vice president of Internet Software and Services.
Wesley Schultz, guitarist and lead vocalist of The Lumineers added that ‘iTunes has leveled the playing field for musicians. Whether you’re unsigned, indie, major, whatever—it’s the place most people go to buy digital music.’
The iTunes Music Store opened in 2003 and has been accessible in Europe since 2004. In the decade since its launch, it has added movies, TV programmes, iBooks, podcasts, and apps to its portfolio.