Apple launches 128GB iPad 4

by Kenny Hemphill on January 29, 2013

iPad with Retina Display

Apple has added a 128GB model to its iPad 4, or iPad with Retina Display to give it its formal name, line-up. The new model will be available in black or white from 5 Feb and will cost £639 for the wifi version, or £739 for the 4G model.

‘With more than 120 million iPads sold, it’s clear that customers around the world love their iPads, and everyday they are finding more great reasons to work, learn and play on their iPads rather than their old PCs,’ said Phil Schiller, Apple’s senior vice president of worldwide marketing.

Last week, Apple announced that it had sold 22.9 million iPads in the October to December quarter, an increase of 49% on the previous year. The average selling price, however, fell by 22% suggesting that a significant chunk of the additional sales were accounted for by the iPad mini which, by Apple’s own admission has higher costs a lower gross margin than the company average.

Yesterday Apple made iOS 6.1 available for download. It adds support for more LTE providers; allows a Bluetooth keyboard to be used with Apple TV; and re-introduces the ability to download individuals tracks, rather than a complete album or playlist, from iTunes Match.

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