Apple announces 40 billion App Store downloads

by Kenny Hemphill on January 7, 2013

Apple has announced that the iOS App Store has passed 40 billion downloads and that almost half were downloaded in 2012.

There are now 500 million user accounts for the App Store and the number of downloads in December set a new record, exceeding two billion.

‘It has been an incredible year for the iOS developer community,’ said Eddy Cue, Apple’s senior vice president of Internet Software and Services. ‘Developers have made over seven billion dollars on the App Store, and we continue to invest in providing them with the best ecosystem so they can create the most innovative apps in the world.’

Apple also said that the game Temple Run was downloaded more than 75 million times last year and that two games developers, Backflip Studios and Supercell, generated over $100 million in revenue from DragonVale and CLash of the Clans.

‘The success of our game Temple Run in 2012 was nothing short of astonishing,’ said Keith Shepherd, co-founder of Imangi Studios. ‘We were simply looking to create a game that was fun and easy to play, but once it hit the App Store, the game took off. This past year, we saw more than 75 million downloads of Temple Run on iOS.’

Last month, analytics firm Flurry announced that 328m Android and iOS apps were downloaded on Christmas Day. It didn’t break the figure down by platform. Flurry also said that the daily average for the first three weeks of December was 155m downloads and that 1.76 billion apps were downloaded between 25 and 31 December.

Assuming that the daily average for 21-24 December was the same as that for the first three weeks, those figures give a total of 5.48 billion (1.76 + (24 x 0.155)) for the month. Using Apple’s own figure of two billion shows that iOS downloads accounted for a little under 40% of the total apps downloaded in December.

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