Christmas Day app downloads and device activations soar

by Kenny Hemphill on December 27, 2012

Christmas Day again provided a bonanza for app publishers this year as 328m were downloaded to iOS and Android devices on that one day alone, according to analytics firm Flurry.

Flurry also reported that 17.4m iOS and Android devices were activated on 25 December. The figures represent a huge leap from the daily average in December of 155m app downloads and 4m activations. They are also a significant jump from the 242m downloads and 6.8m downloads on Christmas Day 2011.

Flurry doesn’t break either figure down by platform, but did say ‘The big winners were Apple iPads, Apple iPad Minis and Amazon Kindle Fire HD 7″ tablets. In particular, Amazon had a very strong performance in the tablet category, growing by several thousand percent over its baseline of tablet activations over the earlier part of December.’

Last year, according to MacUser’s own estimate, iOS activations were marginally higher than those of Android devices by 3.8m to 3m. This year, we don’t have the benefit of a tweet from Andy Rubin to help us guess the breakdown, but one developer, Imangi Studios which publishes the popular Temple Run game said that both iOS and Android downloads had been ‘over a million’ while downloads from Amazon’s Kindle store were ‘over 500k.’

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