Apple is in discussions with Foursquare Labs over integrating data from its social geo-location service into Maps, according to the Wall Street Journal.
According to the WSJ, talks took place recently between Apple senior VP Eddy Cue and Foursquare which, if successful, would allow Apple to include business listings, user tips, and reviews in Maps.
The discussions are part of a concerted effort to improve Maps, which was heavily criticised when it was released earlier this year. The recently-launched Google Maps app became the top-downloaded free app on iTunes within a day of its release last week.
The WSJ reported that Apple is in discussions with other data providers in order to improve the information it supplies in both Maps and Siri. ‘Apple views such services as increasingly strategic as it looks to get users to local information more directly, bypassing search services like Google,’ said the Journal.