Apple to pay $21m for iPad clock as HTC deal nets it $6 per iPhone

by Kenny Hemphill on November 13, 2012

Apple paid Swiss railway operator SBB $21m for the right to use its clock design in the iPad, according to a Swiss newspaper.

The newspaper, Tages-Anzeiger, quoted multiple unnamed sources in the story on its website, but neither Apple nor SBB would confirm the figure. Apple initially used the clock design without permission and SBB said in September that it wanted to meet with Apple to discuss a licensing agreement. ‘There are a lot of brands that use the SBB logo, though nothing like Apple. It’s not just about a exchanging money, rather drawing up a contract stating where the logo can be used, under what conditions and for how long,’ a company spokeswoman said at the time.

Apple did announce over the weekend that it had reached an agreement with smartphone manufacturer HTC over the alleged infringement of Apple intellectual property in HTC’s phones. ‘HTC is pleased to have resolved its dispute with Apple, so HTC can focus on innovation instead of litigation,” said Peter Chou, CEO of HTC. FOr Apple, Tim Cook said the company was ‘glad to have reached a settlement with HTC.’

While neither company revealed details of the settlement, Sterne Agee analyst Shaw Wu said that talks with industry sources indicated that HTC would pay Apple $6-$8 per phone sold as part of the deal. ‘But to put this in context, this compares to press reports indicated HTC pays [Microsoft] $5 per phone running Android,’ wrote Wu.

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