Apple has been named best brand and best design studio of the last 50 years by D&AD. Jony Ive and his design team flew to London to collect the award last night.
The ceremony, held at Evolution in Battersea Park, London, marked the 50th anniversary of the awards, and all sixteen members of Ive’s team joined him on-stage to collect the awards for best design studio.
The fact that Apple sent its entire design team to collect the award was seen as an indication of the importance of D&AD. ‘If anyone wondered whether D&AD mattered, the world’s most valuable company has flown its entire design team over,’ said Robert Senior, chief executive of Saatchi & Saatchi.
Tim Lindsay, chief executive of D&AD commented: ‘The people, companies and brands celebrated tonight are the true visionaries of the past 50 years of commercial creativity. Their work has changed the way we live our lives, the way we communicate and the way we perceive businesses and each other.’
