The jury may not even have reached a verdict in the seemingly endless patent trial involving Samsung and Apple, but that hasn’t stopped the Korean giant from pressing ahead with another project likely to upset its Californian competitor.
All Things Digital reports that Samsung has opened a retail ‘Experience’ store in Sydney, and it’s very clear whose stores it’s been inspired by. As All Things Digital puts it ‘its design and ethos, even in the most generous light, bear an uncanny resemblance to those of the Apple Store.’
‘The airy, spartan layout and open floor plan. A dedicated customer support desk staffed by “Samsung Smart Tutors” that recalls Apple’s Genius Bar. A group demonstration area. The broad, rectangular wall displays. Clean lines. Blue T-shirts for all store employees.’
You can judge for yourself by looking at the pictures here.