Apple increases share of tablet market as others struggle

by Kenny Hemphill on August 14, 2012

Apple grabbed 70% of the tablet market in the second quarter of 2012, according to figures released by IHS iSuppli. That figure compares to a share of 58% in the previous quarter. According to iSuppli, Apple shipped 17m iPads between April and June, an increase of 44% over the 11.8m shipped in the previous quarter.

The last time Apple had such a large share of the market was in the first quarter of 2011, and it’s further evidence that Samsung, Amazon, and other tablet manufacturers are struggling to compete. The picture is likely to change later this year with both Google, with the Nexus 7, and Microsoft, with the Surface, entering the market. Apple may also launch a new, smaller, iPad later in the year.

‘Apple is making all the right moves to rebuild its dominant position in the tablet space,’ said Rhoda Alexander, director, tablet and monitor research for IHS. ‘The company is pushing visual performance boundaries with the new iPad, while providing value customers with a lower-priced alternative, the iPad 2. With the expected entrance of the 7-inch version of the iPad in September, Apple is sending a clear message that it plans to dominate this market over the long term. Apple’s major media tablet rivals, Google Inc. and Microsoft Corp., hope to challenge Apple in the second half of the year, but will be facing formidable headwinds with no sign that the market leader is backing off of its aggressive strategy in the market.’

Last month Apple reported its financial results for the April to June quarter and Tim Cook said he was ‘thrilled with record sales of 17 million iPads in the June quarter.’

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  • Anonymous

    It will be interesting to see how the 4th quarter goes with expected introduction of iPad mini (if), refreshing of Kindle Fire (expected) and MS Surface.

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