Tim Cook rules out touchscreen MacBook Air

by Kenny Hemphill on April 25, 2012

Tim Cook has ruled an Apple product which would combine the MacBook Air and the iPad. ‘You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user,’ said Cook in response to a question from analyst, Tony Sacconaghi during the conference call which followed the announcement of Apple’s second quarter results.

Sacconaghi asserted that PC manufacturers were working ‘towards trying to combine the PC and tablet experience,’ thanks partly to Windows 8 and its Metro layer, which is designed to be used as a touch-screen user interface. ‘Isn’t it realistic to think in a couple of years we’re going to have a device that’s under 2 pounds with great battery life that we can all carry around and open as a notebook or close up in a clever way and use as a tablet? Can you comment on why you don’t think that product might not come or why you believe these markets are separate?’

Cook’s response was unequivocal: ‘Anything can be forced to converge. But the problem is that products are about trade-offs, and you begin to make trade-offs to the point where what you have left at the end of the day doesn’t please anyone…I think to make the compromises of convergence, so — we’re not going to that party. Others might. Others might from a defensive point of view, particularly. But we’re going to play in both.’

Later in the call, Cook addressed the patent litigation in which Apple is currently involved and explained that his preference was to settle out of court. ‘I’ve always hated litigation, and I continue to hate it. We just want people to invent their own stuff. And so if we could get to some kind of arrangement where we could be assured that’s the case and a fair settlement on the stuff that’s occurred, I would highly prefer to settle versus battle. But the key thing is that it’s very important that Apple not become the developer for the world. We need people to invent their own stuff,’ said Cook.

Transcription of the conference call courtesy of Seeking Alpha.

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  • Scully

    This is nonsense.
    Clearly he doesn’t want to canibalize market share of one product for another.

    This is where Microsoft will lead. An iPad is not a device to create content or do real work.

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