In the first event of its kind, Paul McCartney will promote his new album, Kisses on the Bottom, by playing a concert which will be streamed live on iTunes. You’ll have to stay up late, or get up early to watch it however, as the event takes place in LA and starts at 7pm PST (3am GMT).
The concert will also be available directly on the Apple TV, the first live event of any kind to be streamed to Apple’s set-top box. In recent years, Apple has streamed its iTunes Festival events on iTunes, but these were only available on a Mac or PC using iTunes or on an iOS device through a dedicated app. The video from the app could, on an iPad 2 be mirrored to an Apple TV.
‘To celebrate the release of Paul McCartney’s latest album — available now — we’re streaming his exclusive performance at Capitol Studios on February 9 at 3 a.m. (GMT). Watch the concert on iTunes on your computer, or stream it on your TV using your Apple TV — just choose iTunes Live from the Internet menu.’
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