The Flipboard iOS app, which launched on the iPhone last week having previously been available for the iPad, has increased its user base by one million since the iPhone app became available for download.
Developer, Flipboard Inc., says that more than five million people now use the app on both platforms. It also said that its customers ‘flip’ nearly two billion times a month, a significant increase on the 650 million times they flipped in a month prior to the launch of the iPhone version.
Flipboard creates a personalised ‘magazine’ by aggregating content from users’ social media activity, such as links posted by people they follow on Twitter, and videos shared by Facebook friends. It also allows users to subscribe to content channels provided by publications like Rolling Stone and Vanity Fair. Flipping refers to the way that users turn pages in the app.
Flipboard was names as Apple’s iPad app of the year in 2010.
