Barack Obama wrote on Twitter: ‘There may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented.’ Medvedev’s tweet said ‘People like Steve Jobs change our world.’ In the UK, Prime Minister David Cameron described Jobs as ‘a creative genius who will be sorely missed,’ and Rupert Murdoch called him ‘simply the greatest CEO of his generation.’
On his blog, Richard Branson paid tribute to the man he once described as ‘the CEO I most admire.’ Branson wrote: ‘He was a truly great businessman but more than that he was an inspiration to young people, entrepreneurs, inventors, designers, early adopters, budding musicians, and people with disabilities who discovered with Apple’s devices a way to engage with the world.’
Apple employees learned of Jobs’ death in a letter from CEO Tim Cook. ‘Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple,’ he wrote. Cook told Apple staff that the company was planning ‘a celebration of Steve’s extraordinary life.’
‘No words can adequately express our sadness at Steve’s death or our gratitude for the opportunity to work with him. We will honor his memory by dedicating ourselves to continuing the work he loved so much.’














