Mobile operator Orange has launched a new scheme that allows customers to rent selected movies from iTunes for the price of a text message.
Orange customers who text ‘FILMTOGO’ to 85060 are sent a code which costs 35p and can be redeemed against a movie on the iTunes Store. One film is available every week, starting this week with My Blueberry Nights. That’s followed next week by The Wrestler.
The code must be redeemed and the film downloaded in Thursdays and once downloaded, the movie is available to watch for 30 days. As with regular iTunes movie rentals, customers have 48 hours to finish watching a movie once it starts playing. Also like other iTunes rentals, the movie can be viewed on a Mac, PC, Apple TV, or iOS device.
Downloading the movie requires iTunes 10 and an account on the UK iTunes Store.
