Apple’s rocky transition to new data centre almost complete (we hope)
by Kenny Hemphill on May 17, 2011
Several very public hiccups with Apple’s online services in recent days could be due to preparations for the launch of an overhauled MobileMe and new iTunes cloud services.
On Friday, a problem with Apple’s iTunes activation servers left iPad, iPhone, and iPod touch users around the world unable to use their devices after updating to iOS 4.3.3.
Yesterday iTunes reported ‘invalid address’ errors when customers tried to sign into their iTunes accounts. And also yesterday, users were left unable to log in to MobileMe email and unable to send or receive mail.

Apple told investors at its shareholders meeting on 23 February that its new data centre, in Maiden, North Carolina, would be up and running in the Spring. Apple hasn’t commented on what it plans to use the centre for, but a report in the Wall Street Journal in February claimed that Apple would launch an iTunes locker service this year. The new service, said the Journal, would allow iTunes users to store media on Apple’s servers and stream it to a mobile device.
In March, Bernstein analyst, Toni Sacconaghi told investors that the data centre was about to be opened for business and would host a music streaming service that would cost $5/ month. Sacconaghi also claimed that the centre would house a beefed up MobileMe service which would include mapping and ‘mobile assistant’ tools.
To stick to Apple’s intention of opening in the Spring, the data centre would have to be up and running in the next five weeks.
Meanwhile, the company is planning to celebrate the tenth anniversary of its retail stores in style. Widespread reports claim that staff in Apple’s US stores have been called in for early morning meetings on Sunday 22nd May, been given instructions to download hefty training packs, and told to black out the windows prior to opening.
For more breaking news and reviews, subscribe to
MacUser magazine. We'll give you
three issues for £1
Apple’s rocky transition to new data centre almost complete (we hope)
by Kenny Hemphill on May 17, 2011
Several very public hiccups with Apple’s online services in recent days could be due to preparations for the launch of an overhauled MobileMe and new iTunes cloud services.
On Friday, a problem with Apple’s iTunes activation servers left iPad, iPhone, and iPod touch users around the world unable to use their devices after updating to iOS 4.3.3.
Yesterday iTunes reported ‘invalid address’ errors when customers tried to sign into their iTunes accounts. And also yesterday, users were left unable to log in to MobileMe email and unable to send or receive mail.

Apple told investors at its shareholders meeting on 23 February that its new data centre, in Maiden, North Carolina, would be up and running in the Spring. Apple hasn’t commented on what it plans to use the centre for, but a report in the Wall Street Journal in February claimed that Apple would launch an iTunes locker service this year. The new service, said the Journal, would allow iTunes users to store media on Apple’s servers and stream it to a mobile device.
In March, Bernstein analyst, Toni Sacconaghi told investors that the data centre was about to be opened for business and would host a music streaming service that would cost $5/ month. Sacconaghi also claimed that the centre would house a beefed up MobileMe service which would include mapping and ‘mobile assistant’ tools.
To stick to Apple’s intention of opening in the Spring, the data centre would have to be up and running in the next five weeks.
Meanwhile, the company is planning to celebrate the tenth anniversary of its retail stores in style. Widespread reports claim that staff in Apple’s US stores have been called in for early morning meetings on Sunday 22nd May, been given instructions to download hefty training packs, and told to black out the windows prior to opening.