iPad 2 sales forecasts torn up as retailers struggle to meet demand

by Kenny Hemphill on March 30, 2011

Huge demand for Apple’s iPad 2 has led one long-time Apple watcher, Needham & Co. analyst, Charlie Wolf, to increase his projected 2011 sales figures by 50%.

In a research note entitled ‘AAPL: Shock and Awe,’ Wolf told investors that he had revised his forecast from 20 million to 30 million units for 2011 and from 30 million to 40 million units for 2012.

‘Attempting to forecast the growth trajectory of a new category of computers is difficult, if not perilous. However, the launch of the iPad 2 so far exceeded our expectations that it was evident our 2011 and 2012 shipment forecasts were dramatically low,’ wrote Wolf.

iPad 2

In the US, where the iPad 2 has been on sale since 11 March, queues are still forming outside retailers when new shipments arrive.

In the UK, Apple retail stores are advising prospective purchasers to order online to ensure they don’t miss out. Apple’s online store, however, is currently quoting a 3-4 week dispatch estimate.

The Guardian reported on Monday, that the biggest non-Apple retailer carrying the iPad 2, Argos, had run out of stock completely and didn’t expect to get more until 25 April.

‘Demand for the next generation iPad 2 has been amazing. We are working hard to get iPad 2 into the hands of every customer who wants one as quickly as possible,’ said Apple in a statement.

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