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Monday 21st January 2008
iPhone sales miss O2 target - report 12:09PM, Monday 21st January 2008
iPhone sales fell 10,000 short of O2's expectations for the first two months after if first went on sale in November, an unconfirmed report says.

The Financial Times reports that O2 connected 190,000 handsets, citing reports from people familiar with the situation. Earlier this month
 
 
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O2 said that it would meet its 200,000 target.

Analysts who had guessed that Apple and its partners, O2 and Carphone Warehouse, might sell upwards of 300,000 handsets, suggested that Apple might now have to cut the £269 price.

Apple has declined to reveal UK iPhone sales, going as far as asking O2 and Carphone Warehouse not to reveal sales data. Last week Apple chief executive Steve Jobs revealed that four million iPhones had been sold in the four countries where it is available.

O2 complied with Apple's request, but would say that the iPhone was its fastest seller ever "by a significant margin".

Chief executive Matthew Key added that customer satisfaction levels were also unprecedented.

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