First for mac news, reviews and know-how
  
Welcome Guest  Register Log in
  Advanced 

News 

[PSUs]
Tuesday 6th March 2007
Editor digs into Apple's secretive ways of working 9:42AM, Tuesday 6th March 2007
Even Steve Jobs is subject to extraordinary measures designed to maintain Apple's legendary air of mystique, says Wired's Leander Kahney. 'He took an iPod hi-fi boombox home for testing, but kept it covered with a black cloth. And he listened to it only when no one else was around,' says the writer.

Outlining the lengths Apple will go to to protect its secrets and discover leaks, Kahney chronicled developments in the infamous Asteroid case, in which Apple tried to sue two web sites to discover the source of leaked secrets about a forthcoming hardware product. That product has yet to be delivered which, a nameless Apple programmer claims, proves that it never existed in the first place - it was simply a trap used to trace back the source of the leak.

No-one, it would appear, gets a free pass where these measures are concerned. The iPod's original developers had no idea what it would be called when it shipped, and even Phil Schiller, Apple's marketing chief, can't tell his family what he's working on, for fear of the sack.

The full story can be found here.

Submit to: Digg  |  Slashdot  |  Del.icio.us  |  Technorati

Related News



Columns

Editorial: Touching on a painful lesson

Storing all your data on a mobile device isn't always a good thing. › See full Opinion

MAC GUIDE

The Independent Guide to the Mac 2

Featuring all the essential tips, crafty techniques and information you need, this fully updated publication is the definitive guide to the Apple range and a must have for any switched on individual.
If you would prefer a digital version for only £5,  click here

IPOD GUIDE

The Ultimate iPod Guide

Hundreds of tips to make the most of your iPod - covering every iPod, old and new.

IPHONE GUIDE

The Independent Guide to the iPhone

Master the iPhone, tool by tool. Everything you need to know about the most remarkable portable gadget.

GRAPHIC GUIDE

The Ultimate Guide To Graphic

Covering Photoshop, InDesign, QuarkXPress and more, this comprehensive guide compiled by experts across the field of computing, presents the reader with the vital knowledge of how to harness the power of their computer and use this to create professional, appealing and engaging projects.