Apple CEO Tim Cook took to the stage at the start of Climate Week in New York City yesterday to talk about Apple’s commitment to doing its bit to help the environment.

Interviewed on stage at the Climate Week NYC 2014 conference, Cook explained that working towards a better environment was ‘at the core of who we are.’

Asked what big corporations could do to drive consumer demand for low- or no-carbon products, Cook said ‘we’ve never tried to steer the consumer, we try to provide them with something that’s really great, that they didn’t know they wanted, but when they saw it, and they begin to use it, they couldn’t live without it.’

[Read the full article…]

For more breaking news and reviews, subscribe to MacUser magazine. We'll give you three issues for just £5

Apple announces record first weekend sales for iPhone 6

by Kenny Hemphill on 22 September 2014 in News

There was never really any doubt that the first weekend sales for the iPhone 6 would beat those of every previous iPhone, given the record number or pre-orders. Apple confirmed it today nevertheless, explaining that sales of the iPhone 6 and iPhone 6 Plus had topped ten million – the first time an iPhone launch [...]

Read more →

Apple takes a dig at Google as it publishes privacy statement

by Kenny Hemphill on 18 September 2014 in News

Apple CEO Tom Cook has published an open letter on the company’s website, outlining its philosophy on the privacy of its customers and the steps it takes to protect it. While most of the letter is straightforward in its explanation of what Apple does and doesn’t do, one paragraph implicitly criticises companies such as Google [...]

Read more →

Apple readying next big product release for mid-October

by Kenny Hemphill on 17 September 2014 in News

Apple is preparing for another major product launch in mid-October, according to AppleInsider. While it’s likely that a special event will be the setting for the next version of the iPad Air and iPad mini, it could also be the platform for other releases. ‘A person familiar with the company’s pre-launch logistics says Apple has [...]

Read more →

Apple locks third parties out of iPhone 6 NFC chip for now

by Kenny Hemphill on 16 September 2014 in News

Apple may have finally added an NFC chip to its iPhone last week, with the launch of the iPhone 6 and iPhone 6 Plus, but it’s not ready to embrace the short-range wireless technology completely just yet. According to Cult of Mac, the NFC chip in the iPhone will only be used for Apple Pay [...]

Read more →

iPhone 6 and iPhone 6 Plus pre-orders top four million on day one

by Kenny Hemphill on 15 September 2014 in News
Read more →
>