Apple has marked Earth Day with a full-page advert in some UK newspapers in which it takes a playful swipe at Samsung with the headline ‘There are some ideas we want you to copy.’

Those ideas all relate to measures Apple has taken to reduce its impact on the environment. The advert features an image of a solar farm, presumably one of the ones Apple built to power one of its data centres, and in the copy beneath, the company says ‘There’s one area where we actually encourage others to imitate us, because when everyone makes the environment a priority, we all benefit,’

Apple also released a video in which it describes the steps it has taken to limit the damage it does to the environment. In the video, below, CEO Tim Cook explains that Apple will’use greener materials, less packaging; to do everything we can to keep our products out of landfills. Changes that will benefit people as well as the planet.’

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