Apple CEO Tim Cook took to the stage at the start of Climate Week in New York City yesterday to talk about Apple’s commitment to doing its bit to help the environment.

Interviewed on stage at the Climate Week NYC 2014 conference, Cook explained that working towards a better environment was ‘at the core of who we are.’

Asked what big corporations could do to drive consumer demand for low- or no-carbon products, Cook said ‘we’ve never tried to steer the consumer, we try to provide them with something that’s really great, that they didn’t know they wanted, but when they saw it, and they begin to use it, they couldn’t live without it.’

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