Apple reported another record-breaking financial quarter this evening and the Mac was the star of the show. Unit sales of 5.5m, a year-on-year increase of 21%, means that Mac sales continue to grow faster than the wider PC market.
During a conference call with analysts following the announcement, CEO Tim Cook said that ‘winning’ the back to school quarter would mean the Mac recorded its highest market share since 1995.
iPhone sales were up 16% year-on-year, better than Wall Street had predicted, but sales of the iPad disappointed again and were down 13% year-on-year. Cook described that figure as a ‘speed bump’ and said that it was ‘not a huge issue,’ but Apple will be hoping the new iPad Air 2 and the re-vamped iPad mini line-up are strong enough to halt the sales decline and fight off competition from Android tablets.