Ownership of Android smartphones in the US will remain at its current level of around 34% of the population while iPhone usage rises and eventually passes that mark, according to The Guardian, which based its report on a study by the research firm Yankee Group.
Despite growing Android shipments worldwide, the group predicted that the US is already at ‘peak Android’ and penetration will not increase. It reasoned that Android customers are significantly less loyal than Apple users, and that while only 9% of the latter will switch to another platform when they buy a new phone, 24% of Android users will move.
Yankee Group, said The Guardian, likened the platforms to leaky buckets.
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